Rajesh Sharma (profrajeshsharma@gmail.com) an Associate Professor – Marketing; Jaipuria Institute of Management, Noida. An MBA from MDI Gurgaon, M.Sc. Chemistry, Advanced Diploma holder in Marketing from AIMA and Ph.D. from A.M.U., Aligarh and has rich industry experience in senior positions prior to joining academics. Primary research areas of interest include Marketing Research, Marketing analytics, Brand management . 25 years of experience.